The most important asset any business has is its customers. It’s very important to know what your customers think and what their impression of your business is. However, usually businesses are clueless as to what their customers think of them. This is where we come in.
Please note that consumer research MUST be conducted by an independent entity to be effective.
We conduct a detailed initial consultation regarding your business profile, goals and concerns, then craft a custom consumer research campaign to analyze customer opinions, thoughts and insights.
We utilize the following consumer research techniques:
- In-person exit surveys (restaurant, retail): find out what your customers are thinking immediately after they have visited your business. We know how to conduct these surveys in a non-intrusive way, yet still collect the invaluable data.
- Focus Groups: dedicated groups where consumers discuss their opinions on your products or services.
- Phone Surveys: feedback on customer opion via phone.
- Online or Snail Mail Surveys: easy to fill out multiple-choice surveys utilizing the latest online/mobile technology or easy to fill out mail in forms.
- Secret shopper/customer analysis: one of our associates, posing as a customer, shops at your location. Afterwards, we provide a detailed report of customer experience, negative and positive feedback as well as additional notes.
